Saniflo associates w/ Mectra Sales Inc. through acquisition of Lambert & Begin

Cambridge, January 19, 2021 – Saniflo Canada, a division of Group SFA, the worldwide leader in macerating and grinding toilets is pleased to announce the new partnership with Mectra Sales Inc. Sales Inc, through the acquisition of long time, Lambert & Begin.

On January 1,2021, Mectra Sales Inc. announced acquisition of Lambert & Begin, a manufacturing agent specializing in the representation and distribution of products and accessories for bathrooms and kitchens for over 17 years.

Through his acquisition, Saniflo has gained an additional sales force and new partnership with Mectra Sales Inc. The integration of Mectra Sales Inc. team along with the Lambert & Bégin with continue to grow direct sales with our wholesale partners, mechanical contractors, and specification industry.  This merger enables SFA Saniflo Canada, Mectra Sales Inc. & Lambert & Begin to grow partnerships in the Quebec Wholesale division.

When asked about the L&B acquisition, Saniflo’s National Sales Manager, Phil Warren stated that “since beginning, L&B has provided superior sales expertise to our partners within the wholesale plumbing industry. We want to thank the original Lambert & Being sales and management team for their effort and commitment to aided in the growth of the Quebec wholesale market, in residential, commercial, institutional, or industrial projects”.

The L&B founders, Stephan Lambert, and Daniel Bégin as well as their longtime partner Philippe Jolicoeur will continue to lend their expertise with their new Mectra sales team while continuing to represent our SFA Saniflo Inc products.

We are pleased to commence our new relationship with the Mectra Sales Inc. and team (L&B) to expand our trade opportunities within the Quebec marketplace with new and existing customers.

Welcome to SFA Sanilfo - Team Mectra Sales!

ABOUT SFA SANIFLO®

SANIFLO North America – whose parent company originated macerating plumbing technology – offers a complete line of macerating and grinding upflush toilet systems and drain-water pumping systems for residential and commercial applications. SANIFLO developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than six million units worldwide since 1958. SANIFLO products are available through independent sales agents throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers. For more information or installation videos, please visit saniflo.ca or call SANIFLO Canada at 1-800-363-5874.

●      For more information, contact Saniflo Canada at 1-800-363-5874. Or visit the Saniflo Canada website at saniflo.ca .