SANIFLO responds to DIY trend with series of informative how to videos!

Blog , Press releases 04/01/2018

SANIFLO responds to DIY trend with series of informative how to videos!

GUELPH, ONTARIO (April 01, 2018) - SANIFLOÒ, the worldwide leader in macerating and grinding toilets, launches “Get to Know” informative videos on YouTube which feature product installation tips on the company’s range of plumbing products. These tutorials are intended to inform and assist contractors, plumbers and tradespeople as well as “DIYers” looking to install a SANIFLO product, making installation easier than ever.

 

YouTube’s “how-to” category is now the second most popular, after entertainment. Data from Google reveals that searches for how-to content on the platform have increased by 70 percent year-over-year, so it’s no surprise that more than half of DIYers say they watch instructional videos before or during a project for tips or advice (smallbiztrends.com). Increasingly, people are turning to online tutorials as a resource for home renovation projects. Now, brands like SANIFLO are embracing the rise of DIY and using the demand for how-to content to connect with consumers in a useful and meaningful way.

 

“How-to tutorials resonate with people because they provide a quick and easy step-by-step solution,” says Ross Evans, National Sales Manager, SANIFLO Canada. “Both homeowners and tradespeople are looking for fast, simple ways to renovate or install bathrooms, laundry facilities, and kitchen plumbing without major construction. Our videos showcase the ease with which SANIFLO products can be installed, giving both our customers and certified installers the confidence to efficiently and effectively install our above-floor solutions for low-cost renovations.”

SANIFLO’s “Get to Know” series features five new video tutorials including: Installation 101, Macerating and Grinding Technology, Self Contained Units, Drain Water Pumps, and Packaged Grinder Systems. Beyond providing support for anyone installing a SANIFLO product, for those considering SANIFLO for their project, the video series is an excellent way to educate consumers, helping them to make informed decisions about which SANIFLO products best suit their needs.

 

The tutorials are viewable for free on the company’s YouTube page.

 

About SANIFLOÒ Canada

SANIFLOÒ Canada offers a complete line of macerating and grinding toilet systems and drain-water pumping systems for residential and commercial applications. SANIFLO markets across Canada, and is currently available through most major plumbing wholesalers and hardware retailers. For more information or installation videos, please visit www.saniflo.ca or call SANIFLO Canada at 1-800-363-5874.